Identity and Application Guidelines

A programme to change an identity normally occurs from a desire to either refresh and modernise a tired identity or to communicate change in an organisation. In some instances the Business Case for change goes even deeper where the development of a new name is also explored. This was the case for the Irish Dairy Board whereby neither their identity nor their name reflected the future vision for the organisation. Roll on 12 months and on 31st March 2015, on the eve of the abolition of the milk quotas, Ornua - the Home of Irish Dairy, was launched. Following that initial launch the transition from the old to the new occurred almost overnight. A programme of implementing the visual communications strategy progressed on an international basis and today we are proud that the Ornua brand appears across their international businesses in Europe, the US, Africa, China and the Middle East.

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