Strategy Report

"For over 50 years RTÉ has uniquely and consistently connected journalism, politics, culture and communities, while retaining the trust of the public. RTÉ remains at the centre of Irish public life, accessed in any given week by more than 90% of the people living in Ireland. However, as strong as RTÉ’s connection with the public is, there is little doubt that the role that public media plays in Irish life is being challenged like never before."

"This strategy sets out how we will re-imagine RTÉ for the next generation – a generation that has never been without the internet, smart phones, on-demand video services, social media and access to the best programming and content from all over the world; a generation for which RTÉ is only one of many sources of news, programming and information that they value and trust. Of course, this is not the profile of the majority of the audience today. But given the accelerating rate of change, RTÉ must prepare for a world in which unlimited on-demand choice, multiple screens and hyper-connectivity will increasingly become the norm for everyone."

Dee Forbes, Director General, RTÉ

Source continues to work with RTÉ on both Corporate and Internal Communications as the organisation sets out its strategy for the future. This document was designed and produced among a suite of corporate communications including the Annual Report and Diversity and Inclusion Strategy. In the recent Leinster Society of Chartered Accountants Published Accounts Awards, RTÉ was nominated for Best Social Responsibility Reporting, Sustainability, and Diversity & Inclusion categories (among others).